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functional expertisestrategy

Innovation strategy aims to answer critical questions regarding WHAT new products and services to create, and to define the priorities and actionable plans to execute them with superior efficiency and quality.

Some of the strategic challenges we have found on the top of the executive agenda are: What are the unmet needs? What product and service solutions satisfy these best? What is the impact of on my portfolio and competitive position? To help master the challenges for building sound innovation strategies on corporate and business unit level, we offer an extensive toolkit of approaches, fine-tuned through years of experience in creating hundreds of successful new products.

Our strategy expertise focuses on:

  • Innovation research: researching industries and cultures as well as understanding the complex interdependencies of people creating and using products and services

  • Discovery & analysis: identifying and assessing distinctive, yet feasible product & service solutions

  • Strategic planning: evaluating the strategic and cultural fit of new product & service opportunities

  • Organizational alignment: aligning innovation stakeholders throughout the organization

  • Implementation planning: facilitating the execution of new product and service opportunities

a client success story

the challenge:

To discover a new product category in a highly competitive and saturated market for house-care products - in 8 weeks. 

the approach:

Re-think the way needs were research and solutions discovered. Thoroughly define what the company was really looking for. 

the result:

A new product category, plus 200 opportunities to improve other products, aligned R&D and Marketing team, NPD funding approved.

For more information email:
info-at-sennse.com